A news agency with registration in Zimbabwe and Malawi.
I know many wonder what the connection between a news agency and an advertising agency is. Well Google Charles-Louis Havas, the copywriter/translator who founded the global communications agency group Havas, and also AFP – the oldest news agency in the world and one of the three largest (the other two being Associated Press and Reuters). You will begin to see the link. You see, from one angle what we really do in advertising is create content. So news agency or ad agency studio – the product is the same – content, an important product of the future.
My key deliverables are to develop an agency that will:
1. Place emphasis on the importance of people in our society. Our core belief is that “Every African Is Important”, and that man should show respect to man, irrespective of class, race or creed.
2. Empower Africans to make decisions.
3. Be liberalist in nature – believing in equal rights, constitutionalism, free and fair elections, freedom of religion, freedom of philosophy, property rights, freedom of speech and the right to life (among other things).
4. Tell the African story from an ordinary African’s perspective